Problem

Marketing leaders and GTM teams often face three core challenges:

1. Disconnected funnel visibility
   Leads are generated, but teams lack a holistic view of how they progress into MQLs, sales stages, and ultimately revenue.

2. High drop-off without clarity on cause
   Without clear diagnostics, it’s difficult to know whether poor conversion rates are due to lead quality, messaging, handoff processes, or sales follow-up.

3. Misalignment on targets vs. outcomes
   Leadership needs to see how marketing-sourced leads and MQLs are performing against bookings goals—but reporting is often fragmented and reactive.

Solution

This Marketing Performance dashboard empowers Growth Teams by:

• End-to-end funnel tracking
  Visualizes every stage from Leads → MQL → Sales Stages → Closed Won, highlighting both advancement and drop-off percentages.

• Target vs. actual performance
  Tracks current YTD vs. targets for leads, MQLs, stages, and bookings—providing immediate insight into goal attainment.

• Conversion efficiency diagnostics
  Surfaces bottlenecks (e.g., high drop-off from leads to MQL, or from stage 0 to later stages), allowing precise optimization efforts.

• Direct marketing-to-revenue linkage
  Connects lead generation and marketing activity to bookings and revenue impact, closing the loop for GTM alignment.

Benefit

With this intelligence, Growth & Marketing Teams achieve:

1. Improved conversion rates
   Identify and fix funnel leakage, leading to more efficient pipeline creation.

2. Better sales & marketing alignment
   Shared visibility into lead progression ensures smoother handoffs and accountability between teams.

3. Stronger ROI measurement
   Clearly demonstrate the revenue contribution of marketing programs, making budget justification and growth planning easier.

4. Predictable pipeline growth
   Move from activity-based metrics (leads generated) to outcome-based metrics (pipeline and bookings delivered).